New Balance Custom SLS
Working with U.S. Olypian and current 1500m World Champion Jenny Barringer Simpson, 2012 U.S. Olympian Kim Conley, 2012 Great Britain Olympian Barbara Parker and four-time All-American runner Jack Bolas to create the most precise spike plates on the market, New Balance has pushed the envelop in sportswear so that athletes could push their bodies further.
Hyper-customization through in-shoe sensors and Selective Laser Sintering (SLS), the groundbreaking New Balance SLS comes nipping at the heels of Nike's recent release of the Vapor Laser Talong Cleats. With a unique niche: via the race simulation biomechanical data they've collected from Olympic athletes, the New Balance Sports Research Lab collects data using force plates, shoe sensors, and motion caputure systems. The data is then put through advanced algorithms to form custom 3D running spikes directly translated to fit the athlete to the tiniest details.
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