Leica M RED Camera Small_4dpjqxxbxudkce5p5i2bfogxkse5rcgbbbp19u77ge_leica-m-red-camera Small_4dpjqxxbxudkce5p5i2bfogxkse5rcgbbbp19u77ge_leica-m-red-camera_1 Small_4dpjqxxbxudkce5p5i2bfogxkse5rcgbbbp19u77ge_leica-m-red-camera_2 Medium_4dpjqxxbxudkce5p5i2bfogxkse5rcgbbbp19u77ge_leica-m-red-camera Posted on Wed, 16 Oct 2013 12:00:00 AM UTC         
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After months and over one-hundred prototypes, the Leica digital rangefinder camera designed by Sir Jony Ive and Marc Newson for (RED) has officially been announced. Joining more than 40 other rare and diverse items in the (RED) Sotheby’s auction on november 23rd 2013, the device will be based on the Leica M, and will be auctioned to raise money for the global fund to fight aids, tuberculosis and malaria.

Machined from a custom engineered alloy, the camera is conceived with a smooth, textured anodized aluminum outer shell – the traditional leather waist – synonymous with Leica, has been replaced with a laser machined aluminum body. More than 21,000 hemispheres create a new and extraordinary aesthetic, while a total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create the one-off Leica M camera for (RED). The rare camera features a full-format 24 megapixel CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens.

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