The Italian artisan chocolate company Sabadi turned to the creative minds at the design firm Happycentro to create this vibrant yet relaxed packaging. The brand name Sabadi sounds like Saturday in Italian. Taking the nature of Saturday living into consideration, Happycentro created a cast of laid back personified ingredients to act as mascots for the brand. This carefree styling is further emphasized with the tagline ‘Slow Living’. Each lazy fruit is used as a marker of each different flavor available in the lush chocolaty line.
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